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Agencies have mixed feelings about using AI tools for product placements and influencer marketing
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Member Exclusive
Media Buying Briefing: Buyers insist they ‘can’t let this happen again’ after an insane upfront
June 28, 2021
Brands in Culture
‘The code is still there’: Why O2’s Fortnite gig is just the start of a brand extension
June 28, 2021
Life Beyond the Cookie
Google may have to play nice in W3C-hosted Privacy Sandbox, thanks to U.K. antitrust authority’s role as referee
June 28, 2021
Data Regulation
Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally
June 25, 2021
Life Beyond the Cookie
Google’s delayed cookie cull is an inevitable intermission to its fractious pursuit of privacy protections
June 25, 2021
Equality and Opportunity
‘Not a talent problem but an experience problem’: How one agency is aiming to improve DE&I with a paid fellowship
June 25, 2021
Life Beyond the Cookie
Advertisers could shift cookieless test budgets and approaches in light of Google cookie extension
June 25, 2021
Life Beyond the Cookie
Cheat Sheet: Google extends cookie execution deadline until late 2023, will pause FLoC testing in July
June 24, 2021
The Programmatic Marketer
As ATT hits critical mass, media spending see-saw from iOS to Android continues
June 24, 2021
Future of Work
‘The pandemic has proven it’s doable’: Inside Pepsico’s flexible-working model
June 24, 2021
Future of Work
The Job Juggle: Gen Z and millennial employees embrace the concept of ‘Polywork’
June 23, 2021
Marketing on Platforms
Media Rating Council denies accreditation for Pinterest’s video ad measurements
June 23, 2021
Brands in Culture
Horizon Media launches new behavioral science and economics practice under its WHY group
June 23, 2021
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