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Gaming & Esports
How Roblox’s Layered Clothing makes the virtual world feel more real — and more attractive to brands
April 18, 2022
Brands in Culture
‘Activations and festivals are definitely back’: Why Absolut is running an in-person and metaverse experience for Coachella
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Marketing on Platforms
‘Our plan is to spend a lot more’: Inside online baby registry Babylist’s TikTok strategy
April 15, 2022
Gaming & Esports
The protector: How Summer Scott has helped coach an esports industry into taking care of itself
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Agency Culture
Why 100 Roses From Concrete ran a mentorship program to help people 40-plus get back into advertising
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Gaming & Esports
In Graphic Detail: How do consumers really feel about the metaverse?
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Publishing in the Platform Era
‘Big steps’: Slowly, but surely French publisher Groupe Figaro’s attempts to diversify get traction
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The Confessions
‘What happened to valuing the elders of our village?’ Confessions of a senior creative director on ageism in advertising
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Data Regulation
Apple chief Tim Cook on ad tech, competition, and privacy laws
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Member Exclusive
Marketing Briefing: ‘Build for the future’: Marketers and agency execs want to make their advertising work for social commerce
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Privacy
In Graphic Detail: Why people in ad tech are conflicted about what they do
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Gaming & Esports
How esports organization Gen.G’s cross-market strategy helps attract new brand partnerships
April 11, 2022
Retail Revolution
‘There’s still more value there’: Why a DTC baby brand is dedicating more than half of its ad spend to paid search
April 8, 2022
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