Yuyu Chen

Yuyu Chen

The Creator Economy

Cheatsheet: How the FTC is cracking down on deceptive influencer marketing
The Programmatic Marketer

Sprint’s digital chief on programmatic: ‘We are taking full ownership’
Going Global

In China, platforms are cutting out media-buying agencies
Retail Revolution

How Home Depot has remained ‘Amazon-proof’
Marketing on Platforms

How Equinox, Coca-Cola, American Express and Marcus use data for storytelling
Going Global

A guide to programmatic in China
Marketing on Platforms

Musical.ly has lots of users, not much ad traction
Agency Culture

Catamarans, outdoor parties and virtual cocktails: How ad agencies hit the pause button this summer
Retail Revolution

With fewer cash registers, Hershey tries to re-create the impulse buy online
Retail Revolution

With Amazon looming, Walmart quietly grows as an advertising force
The Creator Economy

Influencer marketing on Facebook is about to get more expensive
Going Global

US attribution firms eye growth opportunities in Asia
Retail Revolution

What you need to know about Walmart’s e-commerce acquisition spree

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