Tim Peterson

Tim Peterson

Future of TV

SoulPancake is betting on a digital-to-TV-pilot strategy to gain a competitive edge
Member Exclusive

How TV networks are managing their ad businesses’ migration to connected TV
Brands in Culture

‘The cultural Super Bowl’: How ComplexCon tapped into the allure of streetwear culture
Subscriptions

Axios is on track for $20 million in revenue, ‘outside shot’ at profitability
Member Exclusive

‘Doesn’t really sit anywhere’: Connected TV is up for grabs between TV and digital ad buyers
Future of TV

In the fledgling connected-TV market, buying ads direct is often cheaper
Future of TV

House of Highlights scores first brand deal for its YouTube channel
Future of TV

Turner’s Kevin Reilly considers DTC streaming services’ impact on licensing revenue
Future of TV

Cheatsheet: AT&T’s media, advertising businesses remain wrapped up in traditional TV
Member Exclusive

The Atlantic is building its video strategy around YouTube
Member Exclusive

Ad tech providers scramble to prove their transparency credentials
Future of TV

‘Skinning the cat 30 ways’: How digital entertainment companies are making new money from old videos
Future of TV

Walmart’s Vudu is using original shows, shopper data to stand out in a crowded ad-supported video market

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