Tim Peterson

Tim Peterson

Business of TV

‘Shifting the total supply’: How college football’s return could shore up TV advertisers’ sports viewership shortfall
Business of TV

‘Significant under-delivery’: TV advertisers grapple with glut of live sports affecting viewership
Member Exclusive

How TV networks are setting up for the expanding ad-supported streaming war
Business of TV

‘This is for cord cutters’: Discovery aims to launch Discovery+ streaming service in early 2021
Business of TV

NBCUniversal tests new measurement program to prove it can push product sales for advertisers
Member Exclusive

How the future of TV and streaming has – and hasn’t – been reshaped so far by 2020
Equality and Opportunity

‘The needle is starting to move’: Inside Turner Sports’ plan to fix Bleacher Report’s diversity and inclusion problem
Business of TV

WarnerMedia eyes spring debut for HBO Max’s ad-supported tier
Member Exclusive

‘There wasn’t a huge shift’: TV upfront market did not undergo expected overhaul this year
WTF Series

WTF is creative separation?
Member Exclusive

As AT&T considers downsizing its media business, whither WarnerMedia?
Business of TV

‘Kind of squishy’: Advertisers lobby to add pandemic clauses to TV upfront deals
Equality and Opportunity

‘Feels very much lip service’: Media employees agitate over companies’ inaction following diversity and inclusion pledges

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