Tim Peterson

Tim Peterson

Business of TV

WarnerMedia eyes spring debut for HBO Max’s ad-supported tier
Member Exclusive

‘There wasn’t a huge shift’: TV upfront market did not undergo expected overhaul this year
WTF Series

WTF is creative separation?
Member Exclusive

As AT&T considers downsizing its media business, whither WarnerMedia?
Business of TV

‘Kind of squishy’: Advertisers lobby to add pandemic clauses to TV upfront deals
Equality and Opportunity

‘Feels very much lip service’: Media employees agitate over companies’ inaction following diversity and inclusion pledges
Future of TV

‘We’ll give you money’: TikTok getting publishers’ attention by including them in $1 billion Creator Fund
Business of TV

‘No way to properly manage frequency on two ad servers’: The ad tech hitch in Disney’s and ViacomCBS’s streaming upfront pitches
Member Exclusive

The streaming wars have escalated over turf grabs
Marketing on Platforms

Microsoft’s hands-off handling of LinkedIn offers model for potential TikTok acquisition
Member Exclusive

‘We’re still in the wild west’: Free, ad-supported streaming TV war heats up with Amazon, Pluto TV updates
Programming & Production

I want my DTC TV? Shopify debuts reality TV show
Programming & Production

‘Covid-proof production’: TV networks, streamers seek out show formats that can adapt to another shooting shutdown

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