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‘It’s in Google’s best interest’: Sources urge more formal Privacy Sandbox legal terms
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Tim Peterson
Tim Peterson
Member Exclusive
How the future of TV was reshaped by 2020
Business of TV
‘A front-loaded holiday’: TV ad market tightens even more, but may loosen up soon
Programming & Production
‘No guarantee’: Digital video and commercial producers increase testing to protect talent on shoots
Member Exclusive
‘Burn the boats’: TV networks playing with fire in streaming pivots
The Programmatic Publisher
‘Table stakes’: Why publishers’ first-party data has become prerequisite to programmatic ad sales
Equality and Opportunity
‘People don’t know our community:’ TV industry continues to lag in addressing lack of Latinx representation
Business of TV
Cheatsheet: Discovery unveils Discovery+, its DTC streaming service
Member Exclusive
‘Improving your ability to cancel’: How advertisers have back-loaded flexibility into their upfront deals
Publishing in the Platform Era
‘Context really matters again’: How BuzzFeed’s HuffPost acquisition can help the combined company’s ad sales pitch
Member Exclusive
‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market
Programming & Production
‘Prime time starts at 10 a.m.’: How ABC News Live has adapted its programming strategy to a tumultuous –and viewer engaged – 2020
Business of TV
How YouTube is working to focus advertisers’ attentions on its connected TV inventory
Member Exclusive
‘We get nothing’: Media companies want more detailed audience, revenue breakdowns from free, ad-supported streaming TV platforms
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