What creators say separates TikTok from Instagram Reels from YouTube Shorts

Nearly two years after Instagram and YouTube first introduced their respective TikTok clones — Reels and Shorts, respectively — the three short-form vertical video platforms remain pretty identical. That has led to creators largely repurposing the videos they make for one platform by cross-posting them to the others.

But Digiday spoke to several short-form video creators who were able to parse the platforms’ differences and point out the pros of their similarities. For more, watch the video above.