What creators say separates TikTok from Instagram Reels from YouTube Shorts

Nearly two years after Instagram and YouTube first introduced their respective TikTok clones — Reels and Shorts, respectively — the three short-form vertical video platforms remain pretty identical. That has led to creators largely repurposing the videos they make for one platform by cross-posting them to the others.

But Digiday spoke to several short-form video creators who were able to parse the platforms’ differences and point out the pros of their similarities. For more, watch the video above.

More in Future of TV

Future of TV Briefing: The upfront glossary, 2026 edition

This week’s Future of TV Briefing looks at the terms on the tips of ad buyers’ and sellers’ tongues when talking about the upfront market.

graphic image of a television (TV) with bills of money flying out of it, representing CTV advertising being an effective form of advertising for brands, publishers and consumers.

Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026

This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory.

Pinterest debuts audience extension offering on CTV

Advertisers can now purchase Pinterest audiences on third-party properties via its TV Scientific offering.