What creators say separates TikTok from Instagram Reels from YouTube Shorts

Nearly two years after Instagram and YouTube first introduced their respective TikTok clones — Reels and Shorts, respectively — the three short-form vertical video platforms remain pretty identical. That has led to creators largely repurposing the videos they make for one platform by cross-posting them to the others.

But Digiday spoke to several short-form video creators who were able to parse the platforms’ differences and point out the pros of their similarities. For more, watch the video above.

https://digiday.com/?p=454829

More in Future of TV

A red-toned GIF of a TV screen with shifting static in pink, yellow, and red, representing the evolving landscape of biddable CTV and its dynamic, data-driven ad opportunities.

Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year

This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancellation options, which could affect how upfront dollars are allocated.

An Upfront Week recap and upfront market preview with Horizon Media’s David Campanelli

Horizon Media’s president of global investment breaks down the state of play heading into this year’s upfront market.

Agency execs expect sports to push the upfront’s pace, pricing with up to double-digit spending increases

While many ad buyers expect the amount of money committed in this year’s upfront overall across traditional TV and streaming to be flat if not down compared to last year, the sports side of the upfront is another story.