What creators say separates TikTok from Instagram Reels from YouTube Shorts
Nearly two years after Instagram and YouTube first introduced their respective TikTok clones — Reels and Shorts, respectively — the three short-form vertical video platforms remain pretty identical. That has led to creators largely repurposing the videos they make for one platform by cross-posting them to the others.
But Digiday spoke to several short-form video creators who were able to parse the platforms’ differences and point out the pros of their similarities. For more, watch the video above.
More in Future of TV
![](https://digiday.com/wp-content/uploads/sites/3/2024/05/tv-static-digiday.gif?w=439&h=277&crop=1)
Future of TV Briefing: A look at Netflix’s streaming bundle playbook
This week’s Future of TV Briefing looks at how Netflix is going about bundling subscriptions to its streaming service.
![](https://digiday.com/wp-content/uploads/sites/3/2023/11/creators-influencers-digiday.png?w=439&h=277&crop=1)
Future of TV Briefing: How talent managers see creators’ professionalism levels increasing
This week’s Future of TV Briefing looks at how creators are becoming more professional as they diversify their revenue streams.
![](https://digiday.com/wp-content/uploads/sites/3/2023/10/rewind-video-digiday.gif?w=439&h=277&crop=1)
Why longer videos are becoming more commonplace on YouTube
Short-form videos may have surged in popularity over the past several years, but the long-form video format is on the comeback trail.