What creators say separates TikTok from Instagram Reels from YouTube Shorts
Nearly two years after Instagram and YouTube first introduced their respective TikTok clones — Reels and Shorts, respectively — the three short-form vertical video platforms remain pretty identical. That has led to creators largely repurposing the videos they make for one platform by cross-posting them to the others.
But Digiday spoke to several short-form video creators who were able to parse the platforms’ differences and point out the pros of their similarities. For more, watch the video above.
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Member ExclusiveFuture of TV Briefing: Inside Netflix’s ongoing talks with agency executives about its ad-supported plans
This week’s Future of TV Briefing looks at how Netflix's advertising plans are shaping up -- or not -- based on its recent conversations with ad buyers and show producers.
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The Rundown: Disney+ tops 152 million subscribers, but growth slows in the U.S.
Disney's Disney+ saw subscriber growth accelerate in the quarter that ended July 2. But, the media company's flagship streaming service did see subscriber growth slow in the U.S.
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Instagram will shut down its affiliate commerce program on Aug. 31
Instagram started officially testing the affiliate program in July 2021 and expanded it to its short-form vertical video product Reels in March.
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SponsoredHow brands are activating Gen Z and millennial TikTok audiences
Roland Hamilton, senior vice president of global licensing, Trusted Media Brands Although TikTok is widely considered a Gen Z platform, the video-sharing app also boasts a high number of millennial users. With more than 100 million active users in the U.S. alone, 32% of TikTok’s global audience is between the ages of 25–34. This large […]
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Member ExclusiveFuture of TV Briefing: How the economic downturn is affecting the market for streaming programming
This week’s Future of TV Briefing looks at how the economics of TV and streaming production and development are shifting amid the broader economic downturn.
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Instagram is paying media companies to post Reels
Last year Instagram rolled out a program to pay individual creators for posting Reels, and it has been expanding the program to media companies.
