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Social media fragmentation exposes cracks forming in Super Bowl second screen plans
Media
Marketing
Media Buying
Future of TV
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Special Projects
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Seb Joseph
Seb Joseph
Media
Inside Amazon’s pitch to agencies
Media
Digital ad concerns have an unlikely winner: emerging markets
Content & Commerce
Game Digital is looking to esports to turn around retail sales
Brands in Culture
Brands reassess cause marketing after recent consumer backlashes to Pepsi and others
Content & Commerce
Why New York City is key to German giant Bayern Munich’s digital game plan
Brands in Culture
Former Diageo marketer Leila Fataar wants to help global brands find their cultural sweet spot
Media
The state of the brand crackdown on media transparency
Brands in Culture
Chupa Chups on demystifying the smoke and mirrors around influencers
Marketing on Platforms
The rise of the social media footballer
Media
Consulting firms muscle in on media planning in transparency fallout
Marketing on Platforms
‘It’s working for us’: L’Oreal UK’s digital boss on why it’s spending more on digital
Marketing on Platforms
Heineken prioritizes mass reach over hypertargeting on Google and Facebook
Media
Behind Amazon’s push into sports broadcasting
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