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Apple’s Safari block hands WPP a fresh case for InfoSum
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Seb Joseph
Seb Joseph
Media
WPP and Omnicom take a stand against Accenture-led audits
The Confessions
‘What you give is what you get’: Confessions of a procurement exec
Member Exclusive
WTF is a Quality CPM?
Future of TV
Wimbledon wants to monetize its archived content in digital push
Member Exclusive
WTF is zero-party data?
Marketing on Platforms
‘It’s a perpetual state of uncertainty’: UK buyers grapple with ‘buggy’ Facebook Ads Manager
Member Exclusive
‘A lot of the time it’s intuition’: Marketers continue to struggle with attribution in influencer campaigns
The Confessions
‘People are scared to speak up’: Confessions of a minority marketer
Future of TV
Facing pressure from US tech platforms, UK broadcasters’ battle for VOD heats up
Retail Media Rewritten
To get closer to DTC brands, Mars Petcare is becoming a venture capitalist
Media
Citing conflicts, WPP won’t participate in Accenture-led ad pitches
Future of TV
AT&T’s Xandr has ambitious European expansion plans
Media
Why Pernod Ricard favors the hybrid in-house model
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