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Who owns the creative brief? Brands and creators are renegotiating the relationship
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Seb Joseph

Seb Joseph

Seb Joseph

  • Agencies are slowly getting to grips with Amazon's ads.
    Member Exclusive

    Ad buyers are struggling to find Amazon advertising talent

  • The Confessions

    Confessions of a procurement director: ‘We don’t want to overpay our agencies’

  • Member Exclusive

    The myths of in-housing media buying: ‘People think it’s going to be easier’

  • Marketing on Platforms

    ‘We don’t pay influencers on reach’: How Kellogg’s is combating influencer fraud

  • Media

    A year in, Marks & Spencer’s virtual assistant has helped drive £2m in sales

  • Amazon
    Marketing

    Brands are hiring specialists to run Amazon campaigns

  • Member Exclusive

    The buzz around blockchain as antidote to digital media’s ills is fading

  • Member Exclusive

    ‘There’s no people like me in places like this’: Confessions of black ad exec on advertising’s diversity problem

  • Retail Revolution

    How eBay is building server-side ad tech to chase ad budgets

  • Amazon’s potential influence on the ad ecosystem reverberated across Dmexco.
    Member Exclusive

    For all its growth, Amazon has yet to make a dent into brand budgets

  • Marketing on Platforms

    Advertisers are using Instagram Stories to drive app downloads

  • Adidas
    Member Exclusive

    ‘Online is the most important store’: Adidas switches up e-commerce strategy

  • The Programmatic Marketer

    Mobile network Three mines customer data for ad targeting

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