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Experimental Channels
Island Records sees Facebook AR effects as a way to repair organic reach
Marketing on Platforms
Facebook to worried marketers: Get users to mark you as ‘see first’
Content & Commerce
As Facebook’s news feed changes, football clubs mull how to monetize reach
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5 questions advertisers have about YouTube’s brand-safety measures
Experimental Channels
Facebook is building a team to pitch its AR camera to UK advertisers
Marketing on Platforms
‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed purge
Marketing on Platforms
On Instagram, Nike posts less content but gains more mentions
Future of TV
Sky chases social video budgets for World Cup
Media
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Marketing on Platforms
How Volkswagen is using artificial intelligence for ad buying decisions
Data Regulation
With GDPR looming, key compliance questions still remain
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Media agencies, already hammered by transparency issues, will face more turbulence in 2018
Marketing on Platforms
After ad watchdog slap, Diageo pulls advertising from Snapchat
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