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Google’s ad tech empire rests on how well it can make these key arguments
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Seb Joseph
Seb Joseph
Marketing on Platforms
How Volkswagen is using artificial intelligence for ad buying decisions
Data Regulation
With GDPR looming, key compliance questions still remain
Member Exclusive
Media agencies, already hammered by transparency issues, will face more turbulence in 2018
Marketing on Platforms
After ad watchdog slap, Diageo pulls advertising from Snapchat
Media
Movie theater companies plan to use brand-safety concerns to sell ads
Marketing on Platforms
Diageo brings its virtual bar to the Amazon Echo Show
Agency Culture
Accenture Interactive boss: ‘It’s just a matter of time’ before consultancies unseat ad agencies
Member Exclusive
2018 will be the year that marketers take control
Media
Independent agencies poised to win larger advertisers amid media transparency fallout
Media
Amazon’s push to grow its ad business, in 4 charts
Media
Sign of what’s to come: Amazon is benefiting from the holiday ad rush
Marketing
L’Oreal Europe CMO: I’ll pay more for quality
Media
Burger King is testing dynamic outdoor ads to drive store visits
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