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Social media fragmentation exposes cracks forming in Super Bowl second screen plans
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Special Projects
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Seb Joseph
Seb Joseph
Marketing on Platforms
Amazon-owned Twitch is expanding in Europe
Marketing on Platforms
Inside Vans’ social media strategy
Future of TV
‘TV should build a walled garden’: ITV on the realities of TV addressability
Media
‘We’re moving in the right direction’: Pernod Ricard makes data transparency a priority
Agency Culture
In the #MeToo era, agency bosses worry diversity hiring will lead to tokenism
Media
How marketers can guarantee transparency in media buys
Data Regulation
How Oasis Fashion is protecting its marketing data from GDPR
Experimental Channels
Audi wants to turn its AR app into a personal showroom
Media
Inside Amazon’s UK media and advertising growth ambitions
Media
How the NFL UK plans to keep fans engaged post-Super Bowl
Marketing on Platforms
Advertisers are using Facebook’s news-feed revamp to get bigger media budgets
Future of TV
Advertisers rethink YouTube influencer strategies after YouTube cuts small creators
Media
Ad quality rises to the top of the agenda for media agency reviews
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