Seb Joseph

Seb Joseph

Marketing on Platforms

Snapchat to advertisers: Our ads can be just as effective as Facebook’s
Brands in Culture

Adidas tests new media strategy with World Cup campaign
Media

Amazon gets serious about streaming live sports
The Programmatic Marketer

Consulting firms are now a serious alternative in the eyes of more advertisers
Brands in Culture

Visa ties down its agencies to deliver on business goals for World Cup efforts
Content & Commerce

Inside Bayern Munich’s in-house digital agency
The Programmatic Marketer

Maserati looks to targeted TV ads to find rich car buyers
Data Regulation

‘Brands don’t want to be in the headlines’: Some advertisers to pause programmatic spending in GDPR’s immediate aftermath
Retail Revolution

Adidas Originals is taking a less-is-more approach to digital
The Programmatic Marketer

Once a must-have, marketers sour on DMPs
Marketing on Platforms

Facebook’s big threat isn’t Cambridge Analytica, it’s advertisers questioning ROI
The Programmatic Marketer

Why Radisson Hotel Group is using Accenture Interactive to build an ad tech stack
Media

Trust but verify: Heineken plans to in-house ad verification

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