Seb Joseph

Seb Joseph

The Confessions

‘Attribution is the biggest challenge’: Confessions of a brand’s media chief on the in-house dilemma
Member Exclusive

Addressable TV is poised for a breakthrough in the UK
Marketing on Platforms

‘Play to the strengths of each platform’: Inside Diageo’s voice ads strategy
Member Exclusive

SSPs double down on tech fee transparency for 2019
The Programmatic Marketer

The programmatic marketer’s 2019 checklist
The Programmatic Marketer

‘The model needs to evolve’: Xaxis CEO on the future of trading desks
The Programmatic Marketer

Started with fanfare, Oath never stood a chance, ad execs say
The Programmatic Marketer

‘The classic agency model is dead’: Why Nissan’s Jean-Pierre Diernaz wants more control of its data
Member Exclusive

With increased attention on privacy, attribution is getting more complicated
Member Exclusive

‘Contracts are just the first step:’ Advertisers grapple with DSP demands
Member Exclusive

2019 outlook: The move to in-house has hit a brick wall
Media

‘Agency scale has moved from buying power’: WPP looks to break with tradition
Member Exclusive

‘I want a view on SSPs’: Advertisers are getting in the weeds of programmatic auctions

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