Seb Joseph

Seb Joseph

Marketing on Platforms

Facebook’s big threat isn’t Cambridge Analytica, it’s advertisers questioning ROI
The Programmatic Marketer

Why Radisson Hotel Group is using Accenture Interactive to build an ad tech stack
Media

Trust but verify: Heineken plans to in-house ad verification
Marketing on Platforms

Absolut and other CPG brands warm up to Twitter, but still debate whether to pay to play
Marketing on Platforms

Sources say Adidas has paused its video ads on Facebook while it reviews their efficacy
Content & Commerce

‘It’s the right strategy for us now’: Manchester City is merging all its apps into one
Data Regulation

As GDPR looms, marketers demand GDPR compliance from tech and media suppliers
The Confessions

Confessions of a marketer: Agencies forced brands to in-house more marketing
The Programmatic Marketer

Marketers still shy away from venturing too deeply into ad tech
Media

Advertisers, agencies agree transparency in ad buying is a problem, but not so much on the blame
Media

Ford review adds to WPP challenges
Marketing on Platforms

Alcohol advertisers are fleeing the Twitter nest
Data Regulation

The GDPR is spooking location-targeting companies

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