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How Google took control over online advertising, according to those who watched it happen
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Seb Joseph
Seb Joseph
Retail Revolution
How eBay is building server-side ad tech to chase ad budgets
Member Exclusive
For all its growth, Amazon has yet to make a dent into brand budgets
Marketing on Platforms
Advertisers are using Instagram Stories to drive app downloads
Member Exclusive
‘Online is the most important store’: Adidas switches up e-commerce strategy
The Programmatic Marketer
Mobile network Three mines customer data for ad targeting
Member Exclusive
In effort to stamp out ad fraud, Toyota to use blockchain on more programmatic ad buys
Marketing
As shopper marketing budgets flow online, Amazon and Google want a piece of the action
Retail Revolution
Why eBay is doing more brand advertising in the UK
Content & Commerce
How Puma is shaking up its media strategy
The Confessions
‘There’s no need to pay for a trading desk’: Confessions of a marketer taking programmatic in-house
The Programmatic Publisher
Tinder preps programmatic ad partnership with Google
Member Exclusive
How advertisers are creating supply-side strategies
The Creator Economy
‘We’re in the dark’: Asics wades warily into micro-influencer marketing
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