Seb Joseph

Seb Joseph

Marketing on Platforms

‘It’s a significant change’: Twitter’s MoPub weighs in-app ad growth plan amid Apple’s upcoming privacy update
WTF Series

WTF are shadow blocklists and how they can take a bite out of publisher revenue
Managing Through Crisis

‘Week-over-week growth’: How travel ad spending is starting to rebook across Europe
The Creator Economy

For some brands, General Mills is prioritizing brand advocates over influencers
Audio Anywhere

‘Netflix for ears’: How a new serialized podcast is helping BMW shift into branded entertainment
Brand Safety in Flux

Advertisers were cutting their Facebook ad spending well before the boycott began
Brand Safety in Flux

Pernod Ricard thinks the Facebook advertiser revolt won’t be enough to curb hate speech online, so it’s developing an app to help
The Confessions

‘My white colleagues are looking to me for answers’: Confessions of a Black ad tech exec
Brand Safety in Flux

‘They don’t have a people-centric way:’ Facebook ad boycott is reigniting its dysfunctional relationship with advertisers
The Programmatic Publisher

‘Work together around an open solution’: As Rubicon and Telaria rebrand as Magnite, the SSP sets out to rival the walled gardens
Marketing on Platforms

Patagonia: Boycotting Facebook ads will lead to an ‘even more thoughtful approach’ to its ad buying
Managing Through Crisis

With the Facebook ad boycott, the push for inclusivity arrives in ad buying
Marketing on Platforms

‘Easier for brands to engage with the platform’: Inside TikTok’s revamped pitch to advertisers

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