Seb Joseph

Seb Joseph

Media

‘Agency scale has moved from buying power’: WPP looks to break with tradition
Member Exclusive

‘I want a view on SSPs’: Advertisers are getting in the weeds of programmatic auctions
Member Exclusive

Ad buyers are struggling to find Amazon advertising talent
The Confessions

Confessions of a procurement director: ‘We don’t want to overpay our agencies’
Member Exclusive

The myths of in-housing media buying: ‘People think it’s going to be easier’
Marketing on Platforms

‘We don’t pay influencers on reach’: How Kellogg’s is combating influencer fraud
Media

A year in, Marks & Spencer’s virtual assistant has helped drive £2m in sales
Marketing

Brands are hiring specialists to run Amazon campaigns
Member Exclusive

The buzz around blockchain as antidote to digital media’s ills is fading
Member Exclusive

‘There’s no people like me in places like this’: Confessions of black ad exec on advertising’s diversity problem
Retail Revolution

How eBay is building server-side ad tech to chase ad budgets
Member Exclusive

For all its growth, Amazon has yet to make a dent into brand budgets
Marketing on Platforms

Advertisers are using Instagram Stories to drive app downloads

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