Seb Joseph

Seb Joseph

Brand Safety

Advertisers were cutting their Facebook ad spending well before the boycott began
Strategizing for the Future

Pernod Ricard thinks the Facebook advertiser revolt won’t be enough to curb hate speech online, so it’s developing an app to help
The Confessions

‘My white colleagues are looking to me for answers’: Confessions of a Black ad tech exec
Brand Safety

‘They don’t have a people-centric way:’ Facebook ad boycott is reigniting its dysfunctional relationship with advertisers
The Programmatic Publisher

‘Work together around an open solution’: As Rubicon and Telaria rebrand as Magnite, the SSP sets out to rival the walled gardens
Marketing on Platforms

Patagonia: Boycotting Facebook ads will lead to an ‘even more thoughtful approach’ to its ad buying
Managing Through Crisis

With the Facebook ad boycott, the push for inclusivity arrives in ad buying
Marketing on Platforms

‘Easier for brands to engage with the platform’: Inside TikTok’s revamped pitch to advertisers
Marketing on Platforms

‘Being off the platform speaks to our commitment’: And The North Face’s ad boycott won’t stop at Facebook
The Programmatic Marketer

‘180 degrees from the intent:’ Why marketers are living in constant fear of the screenshot
Marketing on Platforms

‘A shift towards maturity’: Why TikTok is investing $15m in short-form educational content in Europe
Media

‘There is so much content competing:’ As live sports returns, advertisers grapple with a congested window
The Confessions

‘I don’t want to rock the boat – even now’: Confessions of a Black media agency director

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