Seb Joseph

Seb Joseph

The Programmatic Marketer

Ad-buying agencies are cozying up to SSPs, creating more transparency questions
Marketing

‘Everyone wants control’: Traffic soars, but programmatic ad prices drop
Marketing on Platforms

‘Once we get on plans, we stay there’: How Snapchat is pitching commercials in the U.K.
Marketing

Play inside: Sports brands like Nike pivot to encourage social distancing
Marketing

‘Everyone is hitting the pause button’: With sports on hold, advertisers grapple with whether coronavirus is a force majeure event
The Programmatic Marketer

Why Google’s decision to withhold programmatic data is pushing some advertisers to pull ad spending
Marketing

How sports broadcasters are adapting to game cancelations
The Confessions

‘I don’t think most SSPs are a long-term solution’: Confessions of a marketer
Marketing

After the shock, ad industry grimly prepares for a prolonged downturn
The Programmatic Marketer

Why Mars is more interested in measuring attention, not impressions
Marketing

How football clubs are becoming more like media businesses
Marketing

Inside ITV’s programmatic video pitch to agencies
The Creator Economy

Instagram influencers are creating their own TV-style ad breaks

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