Seb Joseph

Seb Joseph

Media

‘Cash flow is king’: Advertisers are making agencies wait longer for payments
The Programmatic Marketer

Publishers continue to see coronavirus coverage blocked by advertisers
Media

‘It will be a big footprint in our marketing’: BMW is pouring money into esports
Media

YouTube’s latest brand suitability targeting updates could cost content creators
Media

‘An important moment to show up’: How Converse approaches pandemic marketing
The Creator Economy

Production problems are leading marketers to try crowdsourcing marketing again
Media

The shift to in-house marketing faces its stress test
Media

‘It’s still niche’: Esports see audience surge, more tepid ad demand
Marketing

How marketers grapple with shrinking budgets amid coronavirus pandemic
The Confessions

‘There’s a tremendous amount of uncertainty’: Confessions of a chief media officer
WTF Series

WTF are post-auction discounts?
Marketing

It took a global pandemic, but Facebook Live is back in favor
The Programmatic Marketer

Ad-buying agencies are cozying up to SSPs, creating more transparency questions

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