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Google’s ad tech empire rests on how well it can make these key arguments
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Seb Joseph
Seb Joseph
Beyond Ads
Pernod Ricard’s Absolut buys ads on ‘raw and organic’ Reddit
Marketing on Platforms
Snapchat ramps up UK pitch, but ad buyers remain unconvinced
Media
Advertising Week Europe briefing: 5 themes that will dominate the week
Audio Anywhere
Nutella tests out voice commerce with first sampling push in the US
Future of TV
‘We want to take as much money out of TV as possible’: DAZN details bid for ad budgets
Marketing on Platforms
Pinterest is attracting buyers with low CPMs for more impressions
Agency Culture
‘I became the black poster girl’: Racism remains an issue within agencies
The Programmatic Marketer
‘It’s going to be a big change for us’: Google’s adoption of first-party auction creates migration headaches for buyers
Marketing
‘The industry has to hit the reset button’: Advertisers’ annual gathering sees new solutions to old problems
Marketing on Platforms
How Marks and Spencer uses Instagram Stories
Member Exclusive
Inside ITV’s bid for addressable TV ad budgets
Brands in Culture
Bentley’s connected cars are becoming the new mobile opportunity for marketers
The Confessions
Confessions of a location data exec: ‘It’s a Ponzi scheme’
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