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Forrester’s principal media report: It’s here to stay, so wise up on how to use it
Media
Marketing
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Future of TV
Special Projects
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Seb Joseph
Seb Joseph
The Programmatic Marketer
‘180 degrees from the intent:’ Why marketers are living in constant fear of the screenshot
Marketing on Platforms
‘A shift towards maturity’: Why TikTok is investing $15m in short-form educational content in Europe
Media
‘There is so much content competing:’ As live sports returns, advertisers grapple with a congested window
The Confessions
‘I don’t want to rock the boat – even now’: Confessions of a Black media agency director
Managing Through Crisis
Despite recession, Jaguar plans to keep driving advertising through the crisis
Managing Through Crisis
‘It’s a dangerous time to go dark’: Advertisers prepare for an uncertain summer
Marketing on Platforms
Advertisers eye in-game ads as audiences swell in lockdown
Equality and Opportunity
Advertising, mired in racism, has a long road to recovery
Marketing on Platforms
How TikTok is taking lessons from the record industry in building a media business
Marketing on Platforms
From Takeovers to Topview ads, what it costs to advertise on TikTok
The Programmatic Marketer
What changes (and accelerates) in ad tech during a recession
Media
As ad tech settles into its first real recession, the industry grapples with issues old and new
Brands in Culture
Beer brand Desperados shifts to virtual events
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