Seb Joseph

Seb Joseph

The Programmatic Marketer

How car brand MG gets the most out of its first-party data
The Programmatic Marketer

S4’s Martin Sorrell: The battle in marketing today is for first-party data
The Programmatic Marketer

‘Point of differentiation’: Agencies are having tougher negotiations with ad tech vendors
Member Exclusive

Why advertisers find it so hard to quit the walled gardens
The Creator Economy

‘Believe in the brand’: Kellogg’s is now using influencers like creative agencies
Member Exclusive

Royal Bank of Scotland’s David Wheldon: Clients are to blame for agency transparency issues
Member Exclusive

A year after GDPR, General Mills is exploring new ways to use publisher data
Media

When it comes to consulting firms, some advertisers aren’t convinced
The Creator Economy

Why General Mills is spending more of its digital budget on influencers
The Confessions

Confessions of an ad tech executive: ‘Rebates are symptomatic of ad tech’s race to the bottom’
Media

How Pizza Hut is building an in-house customer experience team
The Programmatic Marketer

How advertisers are responding to Google’s third-party cookie crackdown
Future of TV

ITV’s pitch for addressable budgets rests on its first-party data

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