Seb Joseph

Seb Joseph

Marketing on Platforms

‘Going through the whole marketing funnel’: Why L’Oréal is turning to TikTok for commerce boost
The Programmatic Marketer

Six weeks in and still too early to piece together Apple’s ATT privacy puzzle
Future of Work

‘My mental abilities are impaired by work’: Disparity between bosses and staffers on mental wellness intensify
The Programmatic Marketer

A lull in the enforcement of Apple’s privacy safeguards causes confusion over fingerprinting
Life Beyond the Cookie

‘We’re not investing right now’: Publishers skeptical as ID tech comes knocking
Managing Through Crisis

Global green shoots: Where the media and advertising markets are around the world on the road to recovery
The Programmatic Marketer

Advertisers’ protracted pursuit of cross-media measurement is gathering pace.
Managing Through Crisis

How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
Brands in Culture

Cheat Sheet: Why Roblox is fast becoming one of the most important media businesses of the future
The Programmatic Marketer

‘We remain inquisitive in the market’: Zynga outlines ad tech ambitions post-Apple privacy fallout
The Programmatic Marketer

It’s deja vu for marketers as Apple’s ATT causes consent headache
The Programmatic Marketer

‘An early red flag’: Mobile ad industry grapples with early uncertainties from Apple’s tracking crackdown
Brands in Culture

‘We should’ve done this right the first time’: GroupM North America CEO Kirk McDonald on responsible investing

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