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Anthropic’s ad bill is soaring, according to IPO filing
Media
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Future of TV
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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Seb Joseph
Seb Joseph
Data & Privacy
The state of the ad industry’s preparations for the GDPR, in 4 charts
Marketing on Platforms
Facebook’s charm offensive for AR advertisers gains speed
Business of TV
How Mountain Dew is experimenting with 360-degree video
Content & Commerce
Amazon goes long form with a Manchester City documentary
Brands in Culture
Why Brits get so excited about retailer John Lewis’ Christmas ads
The Programmatic Marketer
How Nissan weaned itself off the click-through rate
Retail Media Rewritten
As Amazon moves into fashion, Asos tries to stay ahead in digital
Media
Christmas advertisers put ‘safe’ YouTube views at the top of their wish lists
Media
Jaguar Land Rover wants to bring relevancy to its YouTube buys
Evolving Agencies
What consulting firms have to solve to win at advertising
Content & Commerce
How German football club Bayer Leverkusen doubled its online following
Media
Same title, different job: The rise of the chief media officer
Media
Huawei is building its first digital marketing team in Europe
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