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Who owns the creative brief? Brands and creators are renegotiating the relationship
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Seb Joseph

Seb Joseph

Seb Joseph

  • Agencies are slowly getting to grips with Amazon's ads.
    Media

    Inside Amazon’s pitch to agencies

  • Media

    Digital ad concerns have an unlikely winner: emerging markets

  • Game Digital to move into sports.
    Content & Commerce

    Game Digital is looking to esports to turn around retail sales

  • Absolut has been promoting LGBT rights for 30 years.
    Brands in Culture

    Brands reassess cause marketing after recent consumer backlashes to Pepsi and others

  • Content & Commerce

    Why New York City is key to German giant Bayern Munich’s digital game plan

  • Former Diageo marketer Fataar is about to launch her own business.
    Brands in Culture

    Former Diageo marketer Leila Fataar wants to help global brands find their cultural sweet spot

  • auction
    Media

    The state of the brand crackdown on media transparency

  • Chupa Chups to ramp up influencer marketing.
    Brands in Culture

    Chupa Chups on demystifying the smoke and mirrors around influencers

  • Footballers are using social media to inflate the value of their brands.
    Marketing on Platforms

    The rise of the social media footballer

  • Media

    Consulting firms muscle in on media planning in transparency fallout

  • l'oreal ecommerce
    Marketing on Platforms

    ‘It’s working for us’: L’Oreal UK’s digital boss on why it’s spending more on digital

  • Marketing on Platforms

    Heineken prioritizes mass reach over hypertargeting on Google and Facebook

  • Media

    Behind Amazon’s push into sports broadcasting

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