Sam Bradley

Sam Bradley

Brands in Culture

Nike’s move to brand thinking over quick wins shows boardrooms are relearning patience
Privacy

The rise, stall and fall of Oracle’s advertising business
Business of TV

Why are sports organizations including the NFL and Ligue 1 investing in their own streaming services?
Brands in Culture

Broadcasters and advertisers expected a lot from the Olympics — was it worth it?
Generative AI

With AI bias still a sticking point for clients, agencies mix human and technical fixes
Strategizing for the Future

As Oracle Advertising nears shutdown deadline, ad tech companies are competing to recruit its staff
Business of TV

The cases for and against investing in CTV during the presidential election cycle
Business of TV

Applebee’s joins advertisers hoping a post-Taylor Swift NFL can convert viewers into buyers
The Creator Economy

After keeping them at arm’s length, sports brands are opening the door to creators
Marketing on Platforms

Over a year and a half later, Netflix still has a long road ahead to get advertisers on board
Business of TV

Warner Bros. Discovery International and CNN are extending audience targeting tools in bid for more CTV share
Audio Anywhere

Georgia-Pacific’s in-house media unit is doubling down on audio streaming
Brands in Culture

Manchester United’s back-of-shirt sponsor points to future of sports jersey placements

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