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Reach CEO touts Google AI deal as a template, steps up pressure on OpenAI over scraping
Media
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Media Buying
Future of TV
Special Projects
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7 spots left to attend:
Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
SECURE YOUR SEAT
Sam Bradley
Sam Bradley
The Sports Marketing Playbook
Programmatic is drawing more brands to this year’s Winter Olympics
The Sports Marketing Playbook
Despite saturated live sports calendar, Super Bowl remains north star for brands
Evolving Agencies
Dentsu is the latest holdco to reunite media and creative production
The Programmatic Marketer
Lego is building out an in-house programmatic team
Member Exclusive
Media Buying Briefing: Marketers are wary of civil unrest at this year’s World Cup
The Sports Marketing Playbook
Inside NBCU’s $3 million Peacock Super Bowl pitch
Business of TV
Programmatic advertising on TV is set to increase this year
Bold Call
Bold Call: OpenAI’s ads pivot may come too little, too late
Agency Culture
‘There’s no room for purists’: Generative AI is altering the agency junior talent search
Agency Culture
The anatomy of an agency chief client officer
The Business of AI
Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
Managing Through Crisis
How brands shifted marketing and media strategies through year of tariffs
Member Exclusive
Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut
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