Sam Bradley

Sam Bradley

Generative AI

’The red line keeps moving’: Advertising creatives have lost the AI ick
Evolving Agencies

Why Horizon and Havas are joining forces
Member Exclusive

Media Buying Briefing: Gen AI creative emerges as new battleground between TV and platforms
Business of TV

Nexxen and Hisense open up smart TV programmatic floodgates
Marketing in Sports

As sports rights-holders compete for cultural cachet, the Australian Open has gone on tour across the U.S.
Marketing in Sports

Sports media’s rising tide lifts niche ad tech firms
Marketing in Sports

Sports rights owners are embracing YouTube creators as their next media partners
Managing Through Crisis

Ad execs hope quarterly earnings reform can ease short-termism, but it’s no silver bullet
Navigating Economic Instability

Consumer sentiment heading into the holidays is low, but that could mislead marketers
Marketing in Sports

Advertisers are already looking ahead to next year’s World Cup
Life Beyond the Cookie

Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind
Retail Media Rewritten

Media agencies hope to drive down costs as Walmart opens up DSP roster
Business of TV

Streaming investments are rising, but media buyers drive hard bargains over CPMs and fees

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