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Media agencies build audit tools to prevent AI agents from overcharging
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Only a few spots left to join us for the Digiday Publishing Summit
Join us Sept. 14-16 in Miami to connect with top publishing leaders
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Sam Bradley
Sam Bradley
The Programmatic Marketer
The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
The Business of AI
Butler/Till’s first agentic media buying tests cut media and supply chain costs
Member Exclusive
Media Buying Briefing: Is ad marketplace uncertainty the new normal?
Digiday Media Buying Summit
As brands respond to AI search, walls crumble between paid and organic
The Business of AI
WTF is Meta’s Manus tool?
The Business of AI
Agencies grapple with economics of a new marketing currency: the AI token
Evolving Agencies
Rising demand for principal media buying underpins WPP’s turnaround plan
Marketing on Platforms
Reddit has carved out an upper funnel niche for brand advertisers
The Rundown
The Rundown: Why YouTube has become key for brand GEO strategies
Business of TV
What’s behind Netflix’s CTV market share jump?
Evolving Agencies
The fight over principal media has moved on but advertisers are still catching up
Zero-click Future
Zero-click reality is rewriting the rules of search for brands
Evolving Agencies
In Graphic Detail: The state of the marketing agency sector
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