Sam Bradley

Sam Bradley

Marketing in Sports

Brands bet on sustained enthusiasm for women’s basketball ahead of March Madness
Retail Revolution

Marketers and agencies grapple with divisions over who controls retail media spend
The Programmatic Marketer

Ties between The Trade Desk and key media agencies are weakening
WTF Series

WTF is attribution modeling?
Brand Safety

How contextual targeting providers’ pitch to brand clients and agencies has changed
Business of TV

Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers
Future of Measurement

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking
Marketing

The Rundown: Why changing search habits matter for advertisers
Experimental Channels

How advertisers are reacting to Google’s declining share of the search market
Agency Culture

While client climate commitments waver, some media agencies are doubling down
Super Bowl

Tubi’s Super Bowl viewership highlights brands’ embrace of FAST channels
Business of TV

Hellmann’s post-Super Bowl playbook now includes shoppable CTV ads
Navigating Economic Instability

The rundown: How Trump’s tariffs could put marketers in a recession frame of mind

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