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Sam Bradley
Sam Bradley
Evolving Agencies
‘People want to follow her’: Jacki Kelley, the IPG exec tasked with retaining clients through Omnicom merger
Life Beyond the Cookie
Google’s Chrome retreat puts momentum for cookie alternatives in doubt
Navigating Economic Instability
Faced with tariff spending fears, brands look to Amazon’s search ads and DSP
Navigating Economic Instability
How Hyundai’s CMO is navigating upfront marketplace uncertainty and rapid-response tariff ads
Brands in Culture
Amid tariff upheaval, marketers look to AI solutions to eke out creative gains
Marketing on Platforms
Temu’s tariff-induced ad retreat opens a window for retail rivals
Generative AI
Why brands and agencies are putting AI chiefs in their C-Suites
Brand Safety
Why price cuts and agency pressure haven’t changed calculus for brands on X
Generative AI
IPG’s latest appointment confirms AI chiefs are the latest holdco must-have
Managing Through Crisis
Media buyers look for ways to stay ahead of clients’ tariff budget pressures
Life Beyond the Cookie
More brands are blending deterministic and probabilistic data for hybrid targeting approaches
The Programmatic Marketer
Amazon courts media buyers with loss-leader tactics to compete with other major DSPs
Member Exclusive
Media Buying Briefing: Auto marketers aren’t slowing ad spend in face of tariff tension
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