Sam Bradley

Sam Bradley

Life Beyond the Cookie

Without Google’s cookie cutoff hanging over them, buyers are lukewarm on alternative IDs
Managing Through Crisis

TikTok ad prices fall as uncertainty keeps some advertisers away
Digiday+ Media Buying Briefing

Media Buying Briefing: Havas’ cookieless solution has become key link in its operating model
Navigating Economic Instability

Trump’s topsy-turvy tariffs have marketers uncertain and on edge
Marketing in Sports

Brands bet on sustained enthusiasm for women’s basketball ahead of March Madness
Retail Revolution

Marketers and agencies grapple with divisions over who controls retail media spend
The Programmatic Marketer

Ties between The Trade Desk and key media agencies are weakening
WTF Series

WTF is attribution modeling?
Brand Safety

How contextual targeting providers’ pitch to brand clients and agencies has changed
Business of TV

Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers
Future of Measurement

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking
Marketing

The Rundown: Why changing search habits matter for advertisers
Experimental Channels

How advertisers are reacting to Google’s declining share of the search market

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