Sam Bradley

Sam Bradley

Content & Commerce

NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada
The Business of AI

Marketing strategists search for a solution to AI’s all-too predictable outputs
Upfronts

As upfront negotiations near, buyers chart path through complex sports market
The Sports Marketing Playbook

The World Cup is set to lift demand for digital out-of-home spending
Member Exclusive

Media Buying Briefing: As Q1 results from a few holdcos show, the market’s not panicking, yet
Strategizing for the Future

U.K. brands increase media spend despite economic storm clouds
Zero-click Future

Agencies compete for SEO talent as client demand for zero-click expertise surges
The Sports Marketing Playbook

With the World Cup around the corner, media buyers expect streaming prices to soar
The Business of AI

Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control
The Sports Marketing Playbook

Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms
Marketing on Platforms

The Trade Desk is changing how advertisers buy — and what they can see
The Programmatic Marketer

Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
Audio Anywhere

Spotify’s ad exchange grew its programmatic ad base, but buyers want more

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