Sam Bradley

Sam Bradley

Member Exclusive

Media Buying Briefing: Google’s CTV updates show how the DSP arms race is accelerating
Business of AI

What if Google isn’t forever? Marketers grapple with a platform in flux
Managing Through Crisis

The case for and against… advertising through the trade war
The Sports Marketing Playbook

PwC’s Formula One-aided brand refresh hints at ‘safe harbor’ of live sports amid a potential economic crisis
Managing Through Crisis

British and European marketers trim ad spend in the face of Trump’s tariffs
Evolving Agencies

‘People want to follow her’: Jacki Kelley, the IPG exec tasked with retaining clients through Omnicom merger
Data & Privacy

Google’s Chrome retreat puts momentum for cookie alternatives in doubt
Managing Through Crisis

Faced with tariff spending fears, brands look to Amazon’s search ads and DSP
Managing Through Crisis

How Hyundai’s CMO is navigating upfront marketplace uncertainty and rapid-response tariff ads
Brands in Culture

Amid tariff upheaval, marketers look to AI solutions to eke out creative gains
Marketing on Platforms

Temu’s tariff-induced ad retreat opens a window for retail rivals
Business of AI

Why brands and agencies are putting AI chiefs in their C-Suites
Brand Safety in Flux

Why price cuts and agency pressure haven’t changed calculus for brands on X

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