Sam Bradley

Sam Bradley

The Creator Economy

As athletes embrace influencer work, ‘a new breed of agency’ emerges
Brands in Culture

Who funds the Olympics? In Paris, sponsors are taking a bigger role than ever before
Agency Culture

Brat Summer’s sun might be setting, have marketers noticed?
Life Beyond the Cookie

Toyota’s weather media activation shows brands’ focus on testing cookie-less targeting, despite Google’s reversal
Brands in Culture

What the NBA rights deal spells out about the future of streamers, platforms in live sports
Marketing on Platforms

Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
Business of TV

Medical apparel brand Figs finds a new Olympics ad opportunity in heart-rate monitors for athletes’ parents
Brands in Culture

Kodiak’s climbing strategy points to niche Olympic entry points for smaller brands
Marketing on Platforms

How Revolut’s creator strategy is benefitting from YouTube’s long-form swing
The Creator Economy

How partnerships between athletes and brands are beginning to resemble influencer deals
Managing Through Crisis

Crypto marketers eye a new window of opportunity – but are keeping a lid on media budgets
Generative AI

DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech
Future of Measurement

Amid Oracle fallout, advertisers are weighing up challengers against established vendors

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