Sam Bradley

Sam Bradley

Evolving Agencies

As would-be buyers and critics circle, WPP’s siege mentality deepens
Generative AI

Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy
Evolving Agencies

As industry layoffs become the ‘new normal’, so does fear of AI’s impact on adland’s job market
Marketing in Sports

Behind Unilever’s creator and social strategy for next year’s World Cup
Generative AI

AI agent developers have become adland’s in-demand role
Zero-click Future

Brands set to cut open web display spend 30% in response to AI search
Brand Safety

Media agencies look to AI to reduce inclusion list toil
Content & Commerce

Advertisers react to holiday creep by pushing TV spend earlier
Generative AI

WPP’s Open Pro AI suite already faces competition from Google and Canva
Evolving Agencies

WPP’s ‘unacceptable’ results show scale of turnaround challenge facing new boss Cindy Rose
Generative AI

How agencies, publishers and platforms are actually using AI agents
Generative AI

In Graphic Detail: How AI search is changing brand visibility
Generative AI

The ad industry’s plan to define what counts as AI

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