Sam Bradley

Sam Bradley

Retail Media Rewritten

WPP estimates commerce media spending to overtake TV this year
Future of Measurement

U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
The Programmatic Marketer

The Trade Desk loosens its grip on pricing amid buyer pressure
Evolving Agencies

Omnicom’s reshuffled leadership emerges as the ad industry’s new power players
Bold Call

Intended or not, the new Omnicom will forever change agencies as we’ve known them
The Confessions

‘We got scared’: Confessions of an ad tech exec’s AI agent experiment
Business of TV

Dedicated interactive and localized ad formats are the new focus in CTV arms race
Generative AI

How Reckitt is beating the AI odds with its approach to pilots
Zero-click Future

Media agencies use AI search insights to predict what audiences want
Evolving Agencies

As would-be buyers and critics circle, WPP’s siege mentality deepens
Generative AI

Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy
Evolving Agencies

As industry layoffs become the ‘new normal’, so does fear of AI’s impact on adland’s job market
Marketing in Sports

Behind Unilever’s creator and social strategy for next year’s World Cup

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