Sam Bradley

Sam Bradley

Marketing in Sports

Amid sports marketing’s gold rush, some brands are targeting niche fan communities
The Creator Economy

How creator marketing has become key to Mastercard’s culture-hacking strategy
Navigating Economic Instability

Q2 brought calm, but not confidence as CMOs spend with caution
Strategizing for the Future

Danone takes cues from pharma marketing as GLP-1 changes American appetites
Evolving Agencies

Coca-Cola grants vote of confidence to WPP with Open X renewal
Business of TV

Pharma marketers weigh economy and chance of TV ad ban during upfronts season
Generative AI

How the semantics of search are changing amid the zero-click era
Evolving Agencies

After a year of Google’s AI Overviews, marketers consider tweaking their paid search strategies
Generative AI

AI is scaling in advertising – outcome-based pay isn’t
Marketing in Sports

Amazon positions NBA rights and live sports portfolio as a lure for its broader ads business
Business of TV

Media buyers anticipate a slower TV upfronts season amid economic uncertainty
Evolving Agencies

After tough 2024 and a Q1 revenue fall, what do clients want from GroupM?
Member Exclusive

Media Buying Briefing: Google’s CTV updates show how the DSP arms race is accelerating

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