Sam Bradley

Sam Bradley

Marketing in Sports

CMOs look for better measurement to justify sports sponsorship spending
The Creator Economy

Advertisers expand affiliate efforts as creator marketing matures
The Programmatic Marketer

Heineken is expanding the use of contextual targeting on its brand campaigns
Member Exclusive

Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?
The Programmatic Marketer

With performance channels under scrutiny, these marketers are testing out brand-first strategies
Strategizing for the Future

Google’s YouTube overtures gain traction among marketers refocusing on brand investments
Generative AI

CMOs might be pushing ahead on AI, but lack of measurement’s holding them back
Evolving Agencies

WPP has its next CEO – but what do clients make of the heir apparent?
Agency Culture

Who is Cindy Rose, WPP’s insider-outsider pick for its next CEO?
Data Regulation

TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet
Zero-click Future

B2B and DTC marketers find themselves on the zero-click search frontline
Generative AI

Agencies create specialist units to help marketers solve for AI search gatekeepers
Member Exclusive

Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform

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