Sam Bradley

Sam Bradley

Marketing in Sports

Why the NBA is helping basketball creators make longer YouTube videos
Member Exclusive

Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators
Beyond Ads

Airbnb doubles down on brand over performance for campaign to draw more hosts
Marketing in Sports

As breakthrough WNBA season nears close, entry of brands new to basketball could be lasting legacy
Evolving Agencies

Lego considers bringing more media in-house after appointing Publicis One to handle global media
The Creator Economy

Women’s soccer and publisher Footballco turn to creators to score with brands
Digiday @ Advertising Week

Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously
Brands in Culture

Nike’s move to brand thinking over quick wins shows boardrooms are relearning patience
Privacy

The rise, stall and fall of Oracle’s advertising business
Business of TV

Why are sports organizations including the NFL and Ligue 1 investing in their own streaming services?
Brands in Culture

Broadcasters and advertisers expected a lot from the Olympics — was it worth it?
Generative AI

With AI bias still a sticking point for clients, agencies mix human and technical fixes
Strategizing for the Future

As Oracle Advertising nears shutdown deadline, ad tech companies are competing to recruit its staff

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