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How agencies, publishers and platforms are actually using AI agents
Media
Marketing
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Future of TV
Special Projects
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12 seats left:
Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
SECURE YOUR SEAT
Sam Bradley
Sam Bradley
Modern Retail
Nike’s tentative turnaround suggests its return to brand plan is working
Generative AI
’The red line keeps moving’: Advertising creatives have lost the AI ick
Evolving Agencies
Why Horizon and Havas are joining forces
Member Exclusive
Media Buying Briefing: Gen AI creative emerges as new battleground between TV and platforms
Business of TV
Nexxen and Hisense open up smart TV programmatic floodgates
Marketing in Sports
As sports rights-holders compete for cultural cachet, the Australian Open has gone on tour across the U.S.
Marketing in Sports
Sports media’s rising tide lifts niche ad tech firms
Marketing in Sports
Sports rights owners are embracing YouTube creators as their next media partners
Managing Through Crisis
Ad execs hope quarterly earnings reform can ease short-termism, but it’s no silver bullet
Navigating Economic Instability
Consumer sentiment heading into the holidays is low, but that could mislead marketers
Marketing in Sports
Advertisers are already looking ahead to next year’s World Cup
Life Beyond the Cookie
Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind
Retail Media Rewritten
Media agencies hope to drive down costs as Walmart opens up DSP roster
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