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Ad execs hope quarterly earnings reform can ease short-termism, but it’s no silver bullet
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Ronan Shields

Ronan Shields

Ronan Shields

  • Google on Trial

    The Rundown: The DOJ still urges forced Chrome sale in antitrust trial

  • Brand Safety

    Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways

  • WTF Series

    WTF are JBPs? 

  • Experimental Channels

    Confirmed: T-Mobile’s talks with Blis end in $175 million sale

  • The Programmatic Publisher

    The latest earnings round shows public markets aren’t for the faint-hearted

  • Marketing on Platforms

    Amid stock price drops, The Trade Desk promises ‘win-wins’ for clients and publishers

  • Data Regulation

    As Big Tech battles EU regulators, it also flaunts its value

  • Life Beyond the Cookie

    The Rundown: Google Chrome’s IP tracking updates 

  • The Programmatic Marketer

    The Trade Desk missed its revenue target for the first time, here’s how CEO Jeff Green pledged to fix it

  • Graphic of a dollar sign-shaped key unlocking a lock, symbolizing the key to unlocking successful performance marketing through the seven stages of development
    Brand Safety

    Amid uncertainty, ad tech mavens turn to startups

  • The Programmatic Publisher

    Netflix readies pan-European rollout of its in-house ad tech amid pricing competition

  • A dollar sign in a circle rollercoaster. representing reinventing the wheel with performance marketing and driving ROI.
    Marketing on Platforms

    Amazon’s advertising acceleration drive includes a partnership program to reduce operational costs

  • Life Beyond the Cookie

    Criteo: ‘We no longer plan our business around the deprecation of third-party cookies’

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