Ronan Shields

Ronan Shields

Data & Privacy

‘IDs don’t belong on the open web’: the pragmatic publisher’s case for privacy-first ads
Data & Privacy

IAB Tech Lab unveils new working group to tackle evolving consent frameworks
Data & Privacy

‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu?
Data & Privacy

Key challenges Google must face in what is arguably the most pivotal year in its history
Business of TV

‘It’s not entirely clear what direct even means’: CTV’s rise is not without its growing pains
The Programmatic Marketer

Microsoft’s ad revenue hit $10B, and it’s investing — is it a sleeping giant about to wake?
Data & Privacy

Google readies new interest-based advertising in next phase of Privacy Sandbox experiments
The Programmatic Marketer

‘Inaccurate and inflammatory’: Google moves to have Texas AG-led antitrust case dismissed
Data & Privacy

IAB Tech Lab – a reluctant peacekeeper in the privacy wars
The Programmatic Marketer

S4 Capital chalks up (yet another) deal as Media.Monks unveils 4 Mile ‘merger’
Data & Privacy

With Prebid at the helm of UID 2.0, indie ad tech marches to a unified beat but not all voices are in harmony
The Programmatic Marketer

2022’s dealmaking is already underway, will it be a year of smaller, better, cheaper?
The Programmatic Marketer

Microsoft buys Xandr, ending AT&T’s ad tech bet that never really paid off

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