Michael Bürgi

Michael Bürgi

Michael Bürgi

Future of Measurement

Despite retail media’s growth, in-store measurement is still playing catchup
Member Exclusive

Media Buying Briefing: How Bob Kantor used his agency life to build a different holdco model at Dawn
Strategizing for the Future

WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay)
Future of Measurement

Attention metrics step forward in guidelines — as their value is questioned
Member Exclusive

Media Buying Briefing: Why indie agency Langrand tilts against consultancies, rather than fellow agencies, to help clients transform
Evolving Agencies

Gale immerses clients into social beyond just media buys — will it pay off?
Evolving Agencies

InfoSum and WPP’s Choreograph strike an umbrella clean-room data partnership
Member Exclusive

Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV
Strategizing for the Future

Q&A: Ally CMO Andrea Brimmer supported women’s sports long before they got so popular
Generative AI

A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients
Member Exclusive

Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024
Member Exclusive

Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts
Evolving Agencies

How JumpCrew sells B2B companies on its concept of growth as a service

<
1
…
3
4
5
6
7
…
38
>