Michael Bürgi

Michael Bürgi

Michael Bürgi

CMO Strategies

CMOs are winning trust but still falling short in transforming companies, according to CEOs
Member Exclusive

Media Buying Briefing: Overheard at Digiday’s Media Buying Summit
Digiday Media Buying Summit

At Digiday’s Media Buying Summit, challenges with talent recruitment bubble to the surface
Evolving Agencies

BarkleyOKRP launches new standalone media agency MissionOne Media to ‘scale with soul’
Member Exclusive

Media Buying Briefing: iProspect adds brand-building powers to its performance reputation
Strategizing for the Future

Coca-Cola quietly considers moving its North American media out of WPP
Member Exclusive

Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks
Agency Culture

How indie agency Siberia’s work with James Beard Foundation offers a glimpse into its operating ethos
Business of TV

Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers
Marketing on Platforms

Forrester issues recommendations to advertisers on how to deal with X in light of recent actions
Member Exclusive

Media Buying Briefing: Crossmedia’s global goals are to localize where holdcos can’t
Evolving Agencies

A principal media side-effect: avoiding the word ‘agency’ in contracts with clients
Member Exclusive

Media Buying Briefing: IPG and its many challenges (and opportunities)

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