Michael Bürgi

Michael Bürgi

Michael Bürgi

Evolving Agencies

Newly merged Amp agency is comfortable sandwiched between holdcos and other indies
Digiday @ Cannes

Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content
Digiday @ Cannes

Omnicom’s Flywheel gets certified with TikTok Shop as it ties creators to sales results
Digiday @ Cannes

Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets
Digiday @ Cannes

Media Buying Briefing: Why influencer agencies are drawing attention at Cannes Lions
Digiday @ Cannes

Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insights
Agency Culture

From music festivals to agency overhauls: Greg James is driving momentum at Havas Media Network North America
The Programmatic Marketer

Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch
Brands in Culture

Omnicom’s Cannes strategy starts with purchase-path research showing just how much has changed
Navigating Economic Instability

Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most
Member Exclusive

Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR
Generative AI

How AI’s energy needs conflict with media agencies’ carbon reduction efforts
Navigating Economic Instability

Ad market braces for M&A surge

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