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Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
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Future of Measurement
Rival cinema ad firms collaborate to make their data streams easier for media agencies to access
WTF Series
WTF is principal media?
Digiday+ Media Buying Briefing
Media Buying Briefing: How the upfront has changed over the last 30 years
Evolving Agencies
Transparency shift: CMOs navigate new norms in agency profit models
Business of TV
How streaming muscled its way into the upfront spotlight among the OGs of TV
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Media Buying Briefing: Is Dentsu’s latest restructure the solve it needs to get back to growth?
Data Regulation
IPG’s former data chief Arun Kumar: How data collection can be improved without too much regulation
Agency Culture
Is it time to change the agency holdco model?
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Media Buying Briefing: Media.Monks looks to settle internal infighting with a new COO
Strategizing for the Future
How much is Possible’s future in Michael Kassan’s hands?
Retail Revolution
Walmart rolls out a self-serve, supplier-driven insights connector
Brands in Culture
NBA CMO Henault: How the league added music and fashion to its bench strength
The Programmatic Marketer
How lack of motivation could be seen as a hindrance to solving programmatic fraud
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