Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Media

PQ Media predicts digital out-of-home growth will fuel the industry’s recovery after its worst drop ever
Member Exclusive

Media Buying Briefing: How the multi-tasking Court Avenue aims to reduce digital ‘friction’ for its clients
Evolving Agencies

To GroupM N.A. CEO Kirk McDonald, everything’s a Rubik’s cube waiting to be solved
Evolving Agencies

Consumer insights panels make a quasi-comeback in the agency world
Member Exclusive

Media Buying Briefing: ‘You can’t legislate uncertainty’: two agencies rethink return-to-office plans after employee pushback
Member Exclusive

Media Buying Briefing: ‘We’re engineering around the value proposition’: Kepler Group’s global reach expands as it absorbs U.K.’s Infectious Media
Evolving Agencies

Cheat Sheet: What David Droga’s ascension to CEO of Accenture Interactive means for creativity
Member Exclusive

Media Buying Briefing: Publicis wins Walmart’s U.S. business, so how soon before the retailer is on TikTok?
Evolving Agencies

‘Giving them a succinct roadmap’: Blueprint is just the latest tech that’s empowering marketers to go in-house
Member Exclusive

Media Buying Briefing: It’s too soon to declare RIP to the RFP, but some are agitating for change
Member Exclusive

Media Buying Briefing: Artificial intelligence ‘is gonna ruin the world… and then we adapt’
Evolving Agencies

Horizon Media agencies ply new ground with incentive-based deals tied to compensation
Marketing on Platforms

‘Marketers have to shift their expectations’: Despite turmoil in parts, Facebook’s ads business holds up against Apple’s privacy crackdown

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