Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Evolving Agencies

Overheard: Revisiting the K2 Report on media agency practices like rebates and principal media
Member Exclusive

Media Buying Briefing: Dentsu’s agentic ambitions and how it plays out in the upfronts
The Programmatic Marketer

Knower Tech hires Prebid’s Racic to helm a new data curation offering for buy and sell sides
Digiday+ Media Buying Briefing

Media Buying Briefing: What buyers expect out of this year’s upfront marketplace
Member Exclusive

Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough?
Evolving Agencies

Omnicom quietly moves Flywheel into the media group
Retail Media Rewritten

Walmart’s expanded data offering to agencies and advertisers gets closer to self-serve
Managing Through Crisis

CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study
Member Exclusive

Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation
The Sports Marketing Playbook

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win
Member Exclusive

Media Buying Briefing: As Q1 results from a few holdcos show, the market’s not panicking, yet
Member Exclusive

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts
Digiday @ Possible

Possible expands not only its area but also its marketer presence, aka ‘gold dust’

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