Michael Bürgi

Michael Bürgi

Michael Bürgi

Retail Revolution

Two agencies merge with PE help to grab a larger share of a maturing marketplace
Generative AI

From Dentsu to Apollo Partners, the buildout of AI tools and talent at agencies is picking up pace
Member Exclusive

Media Buying Briefing: AI’s impact on agency compensation is about to get bigger
Member Exclusive

Media Buying Briefing: For a small independent, Butler/Till is innovating on a number of levels
Future of Measurement

Nielsen’s RealEyes partnership offers an outcomes measurement solution
Member Exclusive

Media Buying Briefing: The upfront is still not done — why and who’s benefiting from it
Marketing in Sports

With sports driving the marketplace, David Levy and Chris Weil hope to clean up with HS&E
Agency Culture

As S4 struggles, Sir Martin Sorrell keeps firing shots at the industry he created
Evolving Agencies

Brainlabs acquires Exverus Media in a bid to flesh out its full-funnel offerings
Member Exclusive

Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?
Digiday+ Media Buying Briefing

Media Buying Briefing: Are holdcos at a tipping point, or is this just another bump in the road?
Evolving Agencies

Omnicom confirms the pending exit of influential Annalect chief Slavi Samardzija
Evolving Agencies

WPP has its next CEO – but what do clients make of the heir apparent?

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