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Generative AI, not ad tech, is the new antitrust battleground for Google
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CTV Advertising Strategies:
Insights from CTV leaders at Dentsu, Horizon Media and more
SECURE YOUR SEAT
Michael Bürgi
Michael Bürgi
Evolving Agencies
How Merkle streamlined its offerings to fit Dentsu’s mission in the last year
Member Exclusive
Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI
Digiday @ Possible
Under Hyve Group’s ownership, Possible conference expands its offerings
Member Exclusive
Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?
Generative AI
Brandtech’s Pencil unit makes use of Google’s Veo 2 tech to craft AI content in hours, not weeks
Member Exclusive
Media Buying Briefing: What’s going on with the holding companies in India?
Evolving Agencies
WPP ups the data-driven arms race with the purchase of InfoSum
Bold Call
Bold Call: The ad industry’s herd mentality risks an unnecessarily severe slowdown
CMO Strategies
CMOs are winning trust but still falling short in transforming companies, according to CEOs
Member Exclusive
Media Buying Briefing: Overheard at Digiday’s Media Buying Summit
Digiday Media Buying Summit
At Digiday’s Media Buying Summit, challenges with talent recruitment bubble to the surface
Evolving Agencies
BarkleyOKRP launches new standalone media agency MissionOne Media to ‘scale with soul’
Member Exclusive
Media Buying Briefing: iProspect adds brand-building powers to its performance reputation
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