Michael Bürgi

Michael Bürgi

Michael Bürgi

The Confessions

Confessions of a media buyer on Google’s stranglehold on the industry
Member Exclusive

Media Buying Briefing: Overheard at the Media Buying Summit
Digiday Media Buying Summit

Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising
Digiday @ Advertising Week

Omnicom study IDs five levels of consumer-privacy concerns, and builds a playbook out of it
Digiday @ Advertising Week

Omnicom Media Group looks for more clarity on the role of AI in the auction process
Member Exclusive

Media Buying Briefing: Code and Theory Network does tech unlike other holdco operations
Modern Retail

Microsoft looks set to shutter its retail media business
Digiday @ Advertising Week

Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperation
Evolving Agencies

Wpromote expands its offerings to full service, dubbing it ‘brandformance’
Marketing on Platforms

Omnicom Media Group strikes partnership with Snap for creator collaboration
Going Global

In the wake of Unilever’s media agency assignments, whatever happened to streamlining?
Evolving Agencies

Dutch agencies HyperSolid and Superheroes look to make an impact on U.S. shores
Going Global

Billups expands its operations in APAC with a new regional CEO

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