Michael Bürgi

Michael Bürgi

Michael Bürgi

Future of Measurement

A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers
Marketing on Platforms

TikTok’s latest good news: its ads are sticky and effective, and rich people spend a lot of time there
Brand Safety

‘A triple whammy’: New study shows the dangers of brand proximity to viral video content
Member Exclusive

Media Buying Briefing: ‘The golden age of audio’: New forms hit a higher note, but radio buyers still struggle to hear it
Member Exclusive

Media Buying Briefing: ‘Accountability is just going to spread’: Agencies agree carbon-neutral goals are a must
Business of TV

‘The future of CTV is direct mail’: How Lockard & Wechsler Direct navigates clients through a tight TV marketplace
Evolving Agencies

‘We are the new type of competition’: How Stagwell Group’s CEO Mark Penn is going after the holding companies
Member Exclusive

Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat
Agency Culture

Why the DE&I efforts of one agency became the deciding factor in it winning new business
Media

PQ Media predicts digital out-of-home growth will fuel the industry’s recovery after its worst drop ever
Member Exclusive

Media Buying Briefing: How the multi-tasking Court Avenue aims to reduce digital ‘friction’ for its clients
Evolving Agencies

To GroupM N.A. CEO Kirk McDonald, everything’s a Rubik’s cube waiting to be solved
Evolving Agencies

Consumer insights panels make a quasi-comeback in the agency world

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