Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Member Exclusive

Media Buying Briefing: Handicapping the fight to win over Coca-Cola’s North American media
Evolving Agencies

Why WPP isn’t the biggest casualty in the PepsiCo-Coca-Cola-Publicis shuffle
Member Exclusive

Media Buying Briefing: Linda Boff on the power of independent agencies, and the need for financial discipline
Evolving Agencies

Dentsu expands and consolidates its commerce and retail media offering under new leadership
Member Exclusive

Media Buying Briefing: Legal woes can hurt a holdco, but will it matter to clients?
Modern Retail

ANA updates efforts to standardize retail media network measurement
Member Exclusive

Media Buying Briefing: How ‘outcomes’ has become the latest term to be overused
The Programmatic Marketer

Moloco launches an agency partner program, in part to expand beyond mobile programmatic
Member Exclusive

Media Buying Briefing: How Instrument won Croc’s business in a day
Data & Privacy

Data specialist Ideally wants research to be used at the start of the creative process
Member Exclusive

Media Buying Briefing: The latest lures holding companies are using to grow principal media
Member Exclusive

Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science
Business of TV

The upfront market is nearly done, as sports acts as both negotiation driver and obstacle

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