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Generative AI, not ad tech, is the new antitrust battleground for Google
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CTV Advertising Strategies:
Insights from CTV leaders at Dentsu, Horizon Media and more
SECURE YOUR SEAT
Michael Bürgi
Michael Bürgi
Member Exclusive
Media Buying Briefing: Upfront sports is getting the job done – but it’s not helping the rest of the market move
Strategizing for the Future
Publicis and IPG win Paramount’s media business
Evolving Agencies
The Steely Dan effect: when agencies stay lean and use a ‘liquid workforce’
Agency Culture
The Rundown: What Droga’s move at Accenture Song means for a creative group in flux
Member Exclusive
Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shops
Agency Culture
Media agency vet Paul Woolmington on the balance of brand/performance with human/tech
Member Exclusive
Media Buying Briefing: In this year’s upfront, sports is playing offense, defense and referee
Member Exclusive
Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale
Digiday @ Possible
Execs talk creators, sports, retail media and M&A at Possible
Digiday @ Possible
At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go
Digiday @ Possible
Economic uncertainty bubbles up in conversations on first day of Possible
Member Exclusive
Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon study
Digiday @ Possible
A look inside Possible’s content this year
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