Michael Bürgi

Michael Bürgi

Michael Bürgi

Strategizing for the Future

Coca-Cola quietly considers moving its North American media out of WPP
Member Exclusive

Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks
Agency Culture

How indie agency Siberia’s work with James Beard Foundation offers a glimpse into its operating ethos
Business of TV

Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers
Marketing on Platforms

Forrester issues recommendations to advertisers on how to deal with X in light of recent actions
Member Exclusive

Media Buying Briefing: Crossmedia’s global goals are to localize where holdcos can’t
Evolving Agencies

A principal media side-effect: avoiding the word ‘agency’ in contracts with clients
Member Exclusive

Media Buying Briefing: IPG and its many challenges (and opportunities)
Generative AI

How Media By Mother’s CEO wrote a quick, noteworthy pitch using generative AI
Marketing in Sports

Publicis Sports creates dedicated women’s sports unit
Evolving Agencies

CourtAvenue’s latest acquisition dives into the world of bots — the less evil kind
Member Exclusive

Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead
Member Exclusive

Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets

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