Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Member Exclusive

Media Buying Briefing: Horizon’s Bob Lord on the ways agencies have to adapt to survive today
Member Exclusive

Media Buying Briefing: Is ad marketplace uncertainty the new normal?
Member Exclusive

Media Buying Briefing: Overheard at DMBS Spring 2026: AI from the top to the bottom of agencies
Digiday Media Buying Summit

Omnicom Media North America CEO Ralph Pardo on integration and disintermediation
Member Exclusive

Media Buying Briefing: The Big Three’s pieces are in place – let’s see who wins
Business of AI

Can agencies fix the AI disconnect between the C-suite and marketing teams? Boathouse is trying to
Member Exclusive

Media Buying Briefing: Dentsu’s new CEO on how he’s going to grow the business again
Evolving Agencies

Omnicom’s lack of surprises in its 2025 earnings is both a good and bad thing
Member Exclusive

Media Buying Briefing: Attivo breathes new life into Hill Holliday and DNY with senior media hires
Evolving Agencies

Canadian indie Salt XC expands its U.S. presence with purchase of Craft & Commerce
The Sports Marketing Playbook

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena
Member Exclusive

Media Buying Briefing: Why is Wall Street punishing Publicis – and maybe other holdcos?
The Sports Marketing Playbook

WPP Media beefs up its sports insights prowess with new partnership with Genius Sports

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