Michael Bürgi

Michael Bürgi

Michael Bürgi

Member Exclusive

Media Buying Briefing: How a medical insights company is shaping media planning and buying with its data
Future of Measurement

Omnicom’s Annalect lands exclusive access to a massive trove of consumer card-purchase information
Member Exclusive

Media Buying Briefing: Planning and activating around influencer marketing has gotten better, but measurement still has a ways to go
Audio Anywhere

Media buyers note Spotify’s latest acquisitions are good for Spotify – but ask if they are good for podcasting
Brands in Culture

Here are the Super Bowl ads that performed well, according to analysts
Life Beyond the Cookie

Overheard at IAB’s ALM: Google and WPP chiefs debate data’s inherent value to marketing even as privacy challenges mount
Future of Measurement

Overheard at IAB’s ALM: Omnichannel’s challenges seem to outweigh its potential
Member Exclusive

Media Buying Briefing: Media by Mother’s Dave Gaines seeks out a new generation of talent to handle the ’90-second manifesto’
Future of Measurement

Vrity’s latest research sets out to prove values-based advertising can affect the bottom line
Brand Safety

Twitter leads the third Media Responsibility Index, as Mediabrands/MAGNA mulls expanding beyond just social media
Member Exclusive

Media Buying Briefing: Has artificial intelligence reached ubiquity across the media agency landscape?
Brands in Culture

The Rundown: Horizon Media’s latest report IDs trends brands need to embrace in 2022
Business of TV

LG’s ad unit to offer guarantees on outcomes with CTV ad buys

<
1
…
31
32
33
34
35
…
42
>