Michael Bürgi

Michael Bürgi

Michael Bürgi

Strategizing for the Future

‘Palpable anxiety’: New data benchmarking tool from MMA Global will help CMOs figure out where they stand vs. competitors
Brand Safety

‘A scalpel rather than an axe’: Buyers tackle brand suitability issues even after YouTube surmounts brand safety woes
Evolving Agencies

‘This performance mindset can just explode’: iProspect’s Gonzales talks about building future media models
Member Exclusive

Media Buying Briefing: Media agencies need to be ‘systemic, not systematic’ about LGBTQ+ representation
Evolving Agencies

The Rundown: What Omnicom Media Group’s newest acquisition means for performance marketing
Marketing

‘You’re only as good as your worst customer experience’: Horizontal Digital looks to fill a gap between agencies and consultancies
Member Exclusive

Media Buying Briefing: Walmart moves to eliminate DSP waste for media agencies as its retail media profile rockets
Future of Measurement

A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers
Marketing on Platforms

TikTok’s latest good news: its ads are sticky and effective, and rich people spend a lot of time there
Brand Safety

‘A triple whammy’: New study shows the dangers of brand proximity to viral video content
Member Exclusive

Media Buying Briefing: ‘The golden age of audio’: New forms hit a higher note, but radio buyers still struggle to hear it
Member Exclusive

Media Buying Briefing: ‘Accountability is just going to spread’: Agencies agree carbon-neutral goals are a must
Business of TV

‘The future of CTV is direct mail’: How Lockard & Wechsler Direct navigates clients through a tight TV marketplace

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