Michael Bürgi

Michael Bürgi

Michael Bürgi

Strategizing for the Future

The Rundown: UTA buys MediaLink, signaling interest in getting deeper into brand advertising and media
Evolving Agencies

Stagwell Media Network ‘pours gas on the fire’ of its OOH offering via new partnership with Talon Outdoor
Privacy

New research shows consumers’ concerns over data privacy sometimes clash with their actions
Member Exclusive

Media Buying Briefing: Brand safety in digital audio (especially podcasting) gets ‘more surgical’
Evolving Agencies

Horizon Media sells minority stake to two investment firms to fuel further digital, international growth
Strategizing for the Future

‘Catalyst for growth’: GroupM’s Brian Wieser bumps up his 2021 and 2022 global and U.S. ad forecasts
Member Exclusive

Media Buying Briefing: ‘There’s a real strain’ on media agencies as they try to staff up after mediapalooza gains
Evolving Agencies

‘Push back with brilliance’: Jared Belsky explains Acadia’s approach to acquiring other agencies and recruiting clients
Brands in Culture

‘It requires more scrappy thinking’: How cannabis brand Charlotte’s Web approaches media buying and execution
Member Exclusive

Media Buying Briefing: Despite lingering issues, cannabis marketing is growing as a new programmatic solution enters the fray
Member Exclusive

Media Buying Briefing: Omnicom’s OMD takes the next step in turning attention metrics into a valuable KPI for brands
Evolving Agencies

‘Get their voice out there’: How one agency entrepreneur created opportunities for other women and people of color
Evolving Agencies

Why proper use of contextual targeting needs to focus on mindset more than metadata, report

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