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Michael Bürgi
Michael Bürgi
Life Beyond the Cookie
Can contextual provide a better solution than cookie-replacement options, asks the MMA
Evolving Agencies
How this founder evolved the agency he started in 9th grade into an incubator for new brands
Digiday+ Media Buying Briefing
Media Buying Briefing: Four takeaways on Upfront Week from a buyer’s perspective
Business of TV
As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital
Strategizing for the Future
Out of home fights for greater ad share as it cites better value on action taken by consumers
Member Exclusive
Media Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clients
Evolving Agencies
‘Beat failure:’ How one agency productized its offerings to help clients find a new way to growth
Experimental Channels
Cinema advertising hopes to get close to pre-pandemic ad revenue totals with new tools, services
Evolving Agencies
Agencies strive to bring order to the chaos of the creator world to earn money for clients
Member Exclusive
Media Buying Briefing: The ANA’s cross-media measurement effort is taking too long say agencies
Business of TV
What’s an eCPM? It’s bad news for linear networks whose inventory got more pricey
Evolving Agencies
The Rundown: Why WPP/Epic Games partnership signals the next level of commitment to prepping for the metaverse
Member Exclusive
Media Buying Briefing: Private equity firms are the new buyers of agencies as M&A market heats up
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