The Digiday podcast at Cannes: Sir Martin Sorrell and HP’s Tara Agen on the power and influence of AI
Welcome to Digiday’s podcast at Cannes podcast.
The first guests are Sir Martin Sorrell, founder and chairman of S4 Capital, parent of Media.Monks digital agency network, and Tara Agen, head of marketing operations and martech for HP, which is a Media.Monks client.
In a wide-ranging conversation that touched on encouraging diverse hiring, economic prospects for the second half of the year and favorite Cannes restaurants, the topic that dominated was AI and its impact on the marketing ecosystem. In fact, Sorrell and Agen traded questions and insights with each other.
Sorrell laid out five things he sees AI impacting, while Agen noted that AI already had been a part of HP’s processes for years.
Subscribe: Apple Podcasts • Stitcher • Spotify
More in Media Buying
Influencer agency adopts brand lift metrics across campaigns to address measurement challenges
Influencer marketing agency Influencer is adopting a brand lift measurement solution in a move to demonstrate the value of employing influencers and creators.
How attention metrics is tuning into audio investments
The latest example comes from work that attention metrics firm Adelaide did with several audio publishers, including iHeart, NPR and Audacy around an eBay campaign.
Media.Monks applies AI to generate highlights, new media content for Gen Z
S4 Capital’s Media.Monks is developing an AI offering for producing fan content and highlights targeted at Gen Z.