The Digiday podcast at Cannes: Sir Martin Sorrell and HP’s Tara Agen on the power and influence of AI
Welcome to Digiday’s podcast at Cannes podcast.
The first guests are Sir Martin Sorrell, founder and chairman of S4 Capital, parent of Media.Monks digital agency network, and Tara Agen, head of marketing operations and martech for HP, which is a Media.Monks client.
In a wide-ranging conversation that touched on encouraging diverse hiring, economic prospects for the second half of the year and favorite Cannes restaurants, the topic that dominated was AI and its impact on the marketing ecosystem. In fact, Sorrell and Agen traded questions and insights with each other.
Sorrell laid out five things he sees AI impacting, while Agen noted that AI already had been a part of HP’s processes for years.
More in Media Buying
While sports media investments are rising, the complicated media landscape is forcing agencies and advertisers to rethink their content strategies.
Video advertising company Pixability has partnered with Black-owned digital video network Culture Genesis to expand its diversity efforts.
Sources claim Roku is hinting at the pending sunsetting of its OneView platform.