Michael Bürgi

Michael Bürgi

Michael Bürgi

Strategizing for the Future

Out of home fights for greater ad share as it cites better value on action taken by consumers
Member Exclusive

Media Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clients
Evolving Agencies

‘Beat failure:’ How one agency productized its offerings to help clients find a new way to growth
Experimental Channels

Cinema advertising hopes to get close to pre-pandemic ad revenue totals with new tools, services
Evolving Agencies

Agencies strive to bring order to the chaos of the creator world to earn money for clients
Member Exclusive

Media Buying Briefing: The ANA’s cross-media measurement effort is taking too long say agencies
Business of TV

What’s an eCPM? It’s bad news for linear networks whose inventory got more pricey
Evolving Agencies

The Rundown: Why WPP/Epic Games partnership signals the next level of commitment to prepping for the metaverse
Member Exclusive

Media Buying Briefing: Private equity firms are the new buyers of agencies as M&A market heats up
Future of Measurement

Dueling research on attention metrics shows its importance, but also there is work still to be done
Evolving Agencies

Why it’s important for Known to educate DTC clients (and their CFOs) on understanding the value of brand advertising
Evolving Agencies

The Rundown: Why GroupM’s merging of agencies signals an urge to simplify the portfolio
Member Exclusive

Media Buying Briefing: How holding company media agencies employ clean rooms to secure higher ‘fidelity’

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