Michael Bürgi

Michael Bürgi

Michael Bürgi

Brand Safety

Generative AI’s application to brand safety is said to speed up the process and be more accurate
Navigating Economic Instability

Madison Alley: The M&A outlook this year is better than you’d think
Digiday @ Possible

Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible
Digiday @ Possible

Walmart, Albertsons execs discuss the promise of AI and opportunity for marketers to more fully embrace retail media at Possible
Brand Safety

Elon Musk aims to charm marketers with vow to focus on ‘compelling’ Twitter content and transparency
Member Exclusive

Media Buying Briefing: Reddit expands outreach to independent agencies as its ad revenue rises
Experimental Channels

Will National CineMedia’s bankruptcy drag cinema advertising down with it?
Navigating Economic Instability

Horizon Media’s latest inflation report shows things are getting worse for consumers
Navigating Economic Instability

Some B2B agencies see a spike in business as market conditions remain unclear
Experimental Channels

Apollo Partners guides its Coupa client deeper into Yankee Stadium based on early success
Business of TV

Netflix’s CPM still under media buyers’ skin months into its disjointed push into advertising
Member Exclusive

Media Buying Briefing: How Traction evolved into a marketing accelerator, and what that means
Digiday @ DMEXCO

Terry Kawaja explains why he invested in Possible, the Dmexco founder’s new conference

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