Michael Bürgi

Michael Bürgi

Michael Bürgi

Evolving Agencies

Billups rethinks analytics offering to win over OOH ad dollars for performance campaigns
Member Exclusive

Media Buying Briefing: Media.Monks on the trouble, and upside, with advertising in gaming
Evolving Agencies

How Media.Monks turned in-housing a client into a specialty service
Evolving Agencies

Is Stagwell’s AI partnership with Google Cloud another loosened brick in walled gardens?
Evolving Agencies

GroupM is in the trough of the business cycle — when will it reach the crest again?
Experimental Channels

As Waze absorbs into Google’s maps unit, 4screen sees a chance to grab the in-car ad steering wheel
Agency Culture

How global agency group Dept has used its B Corp status as a differentiator
Agency Culture

GroupM North America CEO Kirk McDonald exits in senior shake up
Member Exclusive

Media Buying Briefing: Performance or outcomes-based remuneration looks to be the future model
Evolving Agencies

Sometimes agencies need an agency — rather, a media execution partner — to get the job done
Evolving Agencies

IPG vet Joshua Lowcock takes on a new role at Quad
Digiday @ Advertising Week

Omnicom Media Group’s CASA efforts in CTV take a step forward with NBCU partnership
Digiday @ Advertising Week

Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort

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