Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Member Exclusive

Media Buying Briefing: How Bob Kantor used his agency life to build a different holdco model at Dawn
Evolving Agencies

WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay)
Future of Measurement

Attention metrics step forward in guidelines — as their value is questioned
Member Exclusive

Media Buying Briefing: Why indie agency Langrand tilts against consultancies, rather than fellow agencies, to help clients transform
Evolving Agencies

Gale immerses clients into social beyond just media buys — will it pay off?
Data & Privacy

InfoSum and WPP’s Choreograph strike an umbrella clean-room data partnership
Member Exclusive

Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV
The Sports Marketing Playbook

Q&A: Ally CMO Andrea Brimmer supported women’s sports long before they got so popular
Business of AI

A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients
Member Exclusive

Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024
Member Exclusive

Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts
Evolving Agencies

How JumpCrew sells B2B companies on its concept of growth as a service
Member Exclusive

Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google’s curtail of third-party cookie deprecation

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