Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Digiday @ CES

Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves
Evolving Agencies

Omnicom Media Group expands its TikTok relationship to include search keyword access
Digiday @ CES

At CES, Omnicom Media Group strikes extended purchase data partnership with Amazon via Flywheel
Digiday @ CES

Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google
Member Exclusive

Media Buying Briefing: Publicis Media Exchange’s Joel Lunenfeld on CES and the growing role of tech in investment
Digiday @ CES

Omnicom Media Group research finds a markedly different search marketplace, and new opportunities
Evolving Agencies

Why consolidation means a potential payday for non-holdco agencies that target the ‘forgotten middle’
Managing Through Crisis

Mktg.ai aims to be the Bloomberg terminal for marketers in tracking their brand investments
Member Exclusive

Media Buying Briefing: Looking at the implications of Omnicom’s IPG purchase, including if it doesn’t happen
Evolving Agencies

Omnicom’s acquisition of IPG could usher in a new, inevitable M&A wave
Member Exclusive

Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcos
The Programmatic Publisher

Cinema ad firms – save one – consolidate their programmatic offerings
Member Exclusive

Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024

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