Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Member Exclusive

Media Buying Briefing: IPG and its many challenges (and opportunities)
Business of AI

How Media By Mother’s CEO wrote a quick, noteworthy pitch using generative AI
The Sports Marketing Playbook

Publicis Sports creates dedicated women’s sports unit
Evolving Agencies

CourtAvenue’s latest acquisition dives into the world of bots — the less evil kind
Member Exclusive

Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead
Member Exclusive

Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets
Member Exclusive

Media Buying Briefing: Innovations in audio investment and activation may rejuvenate a moribund sector
Evolving Agencies

GroupM’s leadership reorg gets an assist from a McKinsey exec
Member Exclusive

Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POV
The Programmatic Marketer

T-Mobile has held talks to buy Vistar Media
Member Exclusive

Media Buying Briefing: Looks like brand safety’s back on the menu
The 2025 Notebook

Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 2025
The Sports Marketing Playbook

Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers

<
1
…
12
13
14
15
16
…
51
>