Michael Bürgi

Michael Bürgi

Michael Bürgi

Future of Measurement

New entrants make media mix modeling faster and more accessible
Member Exclusive

Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overall
Evolving Agencies

Brian Lesser returns to GroupM with an expected focus on advancing tech
Member Exclusive

Media Buying Briefing: Retail media has become a full-funnel play for media agencies
Life Beyond the Cookie

IntentIQ’s post-cookie alternative ID test shows promise
Evolving Agencies

This performance specialist shop finds new value as an agency for agencies
Business of TV

Programmatic pushes its way into the upfront bazaar
Business of TV

The upfront market is only now picking up steam, as buyers push pricing rollbacks on streamers
Evolving Agencies

Newly merged Amp agency is comfortable sandwiched between holdcos and other indies
Digiday @ Cannes

Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content
Digiday @ Cannes

Omnicom’s Flywheel gets certified with TikTok Shop as it ties creators to sales results
Digiday @ Cannes

Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets
Digiday @ Cannes

Media Buying Briefing: Why influencer agencies are drawing attention at Cannes Lions

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