Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Digiday @ Advertising Week

Omnicom Media Group looks for more clarity on the role of AI in the auction process
Member Exclusive

Media Buying Briefing: Code and Theory Network does tech unlike other holdco operations
Modern Retail

Microsoft looks set to shutter its retail media business
Digiday @ Advertising Week

Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperation
Evolving Agencies

Wpromote expands its offerings to full service, dubbing it ‘brandformance’
Marketing on Platforms

Omnicom Media Group strikes partnership with Snap for creator collaboration
Evolving Agencies

In the wake of Unilever’s media agency assignments, whatever happened to streamlining?
Evolving Agencies

Dutch agencies HyperSolid and Superheroes look to make an impact on U.S. shores
Brand Safety in Flux

Billups expands its operations in APAC with a new regional CEO
Member Exclusive

Media Buying Briefing: Who controls the balance of power between retail media and media agencies?
Modern Retail

Publicis buys Mars United Commerce to solidify its prowess in connected commerce
Brand Safety in Flux

Is digital OOH winning over more political advertisers? Kind of
Evolving Agencies

Magna nudges its 2024 media spend forecast upward

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