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Michael Bürgi

Michael Bürgi

Michael Bürgi

  • Retail media strategies
    Modern Retail

    Microsoft looks set to shutter its retail media business

  • Digiday @ Advertising Week

    Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperation

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    Wpromote expands its offerings to full service, dubbing it ‘brandformance’

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    Omnicom Media Group strikes partnership with Snap for creator collaboration

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    Going Global

    In the wake of Unilever’s media agency assignments, whatever happened to streamlining?

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    Dutch agencies HyperSolid and Superheroes look to make an impact on U.S. shores

  • Going Global

    Billups expands its operations in APAC with a new regional CEO

  • Member Exclusive

    Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

  • Retail media strategies
    Modern Retail

    Publicis buys Mars United Commerce to solidify its prowess in connected commerce

  • political chaos
    Advertising around Politics

    Is digital OOH winning over more political advertisers? Kind of

  • Strategizing for the Future

    Magna nudges its 2024 media spend forecast upward

  • Future of Measurement

    Despite retail media’s growth, in-store measurement is still playing catchup

  • Member Exclusive

    Media Buying Briefing: How Bob Kantor used his agency life to build a different holdco model at Dawn

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