Michael Bürgi

Michael Bürgi

Michael Bürgi

The Sports Marketing Playbook

Publicis Sports creates dedicated women’s sports unit
Evolving Agencies

CourtAvenue’s latest acquisition dives into the world of bots — the less evil kind
Member Exclusive

Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead
Member Exclusive

Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets
Member Exclusive

Media Buying Briefing: Innovations in audio investment and activation may rejuvenate a moribund sector
Evolving Agencies

GroupM’s leadership reorg gets an assist from a McKinsey exec
Member Exclusive

Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POV
The Programmatic Marketer

T-Mobile has held talks to buy Vistar Media
Member Exclusive

Media Buying Briefing: Looks like brand safety’s back on the menu
The 2025 Notebook

Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 2025
The Sports Marketing Playbook

Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers
Digiday @ CES

Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves
Strategizing for the Future

Omnicom Media Group expands its TikTok relationship to include search keyword access

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