Mark Weiss

Mark Weiss

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Digiday Research: More publishers see programmatic revenue growth in Europe than the US
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Digiday Research: Publishers look to branded content and video to grow revenues
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Digiday Research: Brands are relying less on retailers
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Digiday Research: Transparency and campaign performance are media buyers’ top concerns
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Digiday Research poll: Cambridge Analytica fallout could change online advertising
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Digiday Research: 86 percent of publishers plan to increase their video production
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Digiday Research: C-suite publisher executives hold conflicting views on platforms
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Digiday Research: Media buyers fear consulting firms, not AI
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Digiday Research: Most retailers don’t have mobile apps
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Digiday Research: Snapchat is the hardest platform to advertise on
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Digiday Research: Only 20 percent of retailers are advertising on Amazon
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Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017
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Digiday Research poll: 69 percent believe brands should conduct media buying in-house

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